Mission

We are a clothing brand to remind people of God's
presence (El Roi) and the call to return to Him (Teshuva). We seek to bridge modern worldly fashion with biblical truth, encouraging believers to not just wear their faith boldly but also live it.

Vision

Our vision is to see unbelievers furn to God in repentance and encounter His unfailing love. We seek to inspire believers with the truth of God's Word, empowering them to shine His light in the world. Above all, our ultimate desire is for Yeshua to be praised and glorified

Prices

Prices are set to cover
production costs while allowing for sustainable growth, ensuring we can continue to create meaningful designs and support our mission.
12% of all proceeds will be reinvested into outreach efforts, supporting ministries, or initiatives that further the Kingdom of God.

Alicia Reyes

- I started Teshuva El Roi because I’ve always wanted to create a Christian clothing brand that allows people to express their faith. This is more than just a brand to me, it's a way to outwardly show my own faith and reach others through what we wear. Whether it's believers or non-believers, I want someone to see one of our shirts, become curious about it, and maybe start a conversation about Jesus. That could open the door for me or someone else, to share the Gospel. At the end of the day, our goal is to help grow God’s Kingdom, and if this brand can spark someone’s faith, then why not do it?

Jaden Henderson

I started Teshuva El Roi because I’ve always had a deep desire to create a Christian clothing brand. I never liked the idea of wearing someone else’s brand when I knew I had something meaningful to say through my own. For me, it was never about the money—I never wanted to use God’s name as a way to get rich. My only goal is to glorify Him and share the gospel in a bold, creative way. I think it’s powerful that I can now put truth from God’s Word on a shirt and wear it, not just as fashion, but as a message. It’s my way of living out my faith and helping others do the same.